Customer Engagement & Sales Growth

• Proactively contact regular customers to take weekly orders.
• Upsell and cross-sell relevant products to increase order value.
• Identify and pursue new sales opportunities within existing accounts.
• Reactivate lapsed customers through targeted outreach and relationship rebuilding.
• Onboard new customers with a consultative and service-driven approach.

Collaboration & Communication

• Work closely with Business Development Managers (BDMs) on the road to align on customer strategies.
• Share insights and feedback from customers to support continuous improvement.
• Maintain a healthy pipeline of prospects and report on progress regularly.
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Customer Care & Issue Resolution

• Deliver end-to-end customer care, ensuring every interaction adds value.
• Handle and manage customer complaints with professionalism and empathy.
• Raise credit notes for delivery issues and ensure timely resolution.
• Spot potential issues early and take proactive steps to prevent them.
• Go the extra mile to ensure customer satisfaction and loyalty.

Skills & Experience

• Proven experience in a sales or customer service role (B2B preferred).
• Excellent communication and interpersonal skills.
• Strong organisational skills and attention to detail.
• Ability to build rapport quickly and maintain long- term relationships.
• A genuine interest in food, baking, or the bakery industry is a plus.
• Comfortable using CRM systems and Microsoft Office tools.

Industry Knowledge & Product Expertise

• Develop a deep understanding of bakery products and industry trends.
• Stay informed about new product launches and seasonal offerings.
• Provide informed recommendations to customers based on their needs.